Why do we struggle to FOCUS?

Have you ever wondered, why is it that sometimes, it is easy to focus and other times it is really challenging?


Well, I certainly did.


I started searching and thankfully, got the answer.


I found the info really useful and thought of sharing it with you.


I can assure you, this info will also help to optimize your work performance. So read on.


As per Eric Bloom, president and founder of Manager Mechanics LLC, our productivity levels are not the same at all hours of the day. Therefore, to maximize the output, it is crucial to identify your productivity zones. Eric has identified four zones of personal productivity:


T-Top of your game


A-Alert, but not creative




K-Keeping awake


Align the tasks and activities, as per the specific productivity zones to minimize errors and complete the work faster.


The first step of the TASK process requires matching the days’ time zone with your productivity zones, which means understanding and establishing the body’s biological clock and sync your work. Early risers are at their best during the early hours of the morning and therefore prefer waking up early while night owls work best during the day’s ultimate hours.


Now let’s look at the work and activities recommended in the TASK process:


T-Top of your game: Always reserve your important work for the T zone. During this time, you are at your mental best. All of your mental faculties are alert, awake, and ready to go. Doing creative tasks like writing, presentation, strategic planning, finalizing speech, reading, etc. are the activities that can be done during this part of the day. For most if not all, hours at the start of the day or once you get up after sleep, usually, qualify for the T zone.


A-Alert, but not creative: Always align your urgent work for the A zone. This phase requires accomplishing tasks, which require the moderate application of mind and doesn’t require much creativity. Doing logical or analytical work, requiring the application of established methods or a repetitive task, can be done during this part of the day. Responding to emails, working on excel, data entry tasks, etc., are the recommended activities.


S-Sluggish: Do the mundane tasks, which require the minimal application of mind while in S Zone. Clearing spam folders, organizing mails, searching for presentation graphics, follow-up on the phone for pending stuff with others, preparing the to-do list are some of the recommended activities in this phase.


K-Keeping Awake: Least productivity activities to be done in the K zone. This is usually the time that precedes your sleep time, brain alertness is least, and focusing on essential tasks is impossible. Cleaning the surroundings, clearing the trash, organizing the files and stuff are some of the jobs which can be done before signing off for the day.


Some of you might ask, is it possible to purposefully raise the zone, i.e., switch from A to T zone or K to S? The answer is a Yes and No. It depends, on which time of the day, we are trying to attempt it. For example, in the afternoon, if you feel sluggish, external stimulants like drinking coffee or taking a walk can help you switch to an A-alert zone, but the same may not work at night (unless it’s your natural T or A zone).


Don’t procrastinate, do the work as per the applicable time zone, else you will have to do it in a different time zone and won’t get the desired results.


What are your views on this?


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